Get Your Draft System Ready for the Super Bowl Rush

The Super Bowl isn’t just about football—it’s about the food, the commercials, and of course, the beer. Whether you're a bar owner, restaurant manager, or hosting a watch party, ensuring your draft beer system is in top shape is key to keeping customers (or guests) happy.

With millions of people gathering to watch the game, the Super Bowl is one of the busiest days of the year for bars and restaurants serving draft beer. A poorly maintained draft system can lead to foamy, flat, or off-tasting beer—something no establishment can afford on game day.

Why Clean Beer Lines Matter for Super Bowl Sunday

If your bar or restaurant is expecting a crowd for the Super Bowl, your draft system needs to be in peak condition. Here’s why:

• High Demand = High Volume – A dirty or neglected draft system struggles to keep up with the rush, leading to slow pours, excessive foam, and wasted beer.
• First Impressions Count – For many customers, the Super Bowl is an event they plan for weeks. If their first pint of beer doesn’t taste right, they’ll remember it—and may not return.
• Foamy Beer = Lost Profits – Excess foam not only slows down service but also wastes beer, cutting into your margins on what should be a high-revenue night.

Pre-Game Beer Line Cleaning: Don’t Wait Until It’s Too Late
‍Waiting until the last minute to clean your beer lines could be a costly mistake. To ensure a flawless Super Bowl Sunday, schedule a professional beer line cleaning at least a week before the big game. This gives you time to test your system and make any necessary adjustments.At CBG Draft Services, we follow industry best practices to keep your draft system running smoothly, ensuring your customers get crisp, fresh beer with every pour.

‍Bonus: Game-Day Beer Specials & Promotions

‍A well-maintained draft system sets the foundation for a successful Super Bowl Sunday, but why stop there? Consider these beer-related promotions to boost sales:

• Beer Towers & Pitchers: Encourage larger group orders by offering beer towers or pitcher specials.
• Local Brewery Features: Highlight a local craft beer alongside traditional game-day favorites.
• Touchdown Toasts: Offer discounted pints every time the home team scores.

Don’t Drop the Ball—Get Your System Ready Today

‍Super Bowl Sunday only comes once a year, but a single bad experience can turn customers away for good. Make sure your draft system is cleaned, tested, and ready for game day. Contact CBG Draft Services today to schedule your pre-game cleaning and ensure you’re serving the best beer possible on the biggest beer day of February.